Privacy Policy
1. Who We Are
Gold Buyers of Duluth / GoldMax
3300 Peachtree Industrial Blvd, Suite E
Duluth, GA 30096
Phone: 678-387-2970
Email: info@goldmaxga.com
Website: https://goldmaxga.com/
2. Information We Collect
We may collect the following categories of information:
- Contact information you submit through forms or communications, such as name, email address, phone number, and message content.
- Transaction and visit information related to in-store evaluations or purchases/sales (for example, item descriptions and transaction records), which may be required by applicable law for precious-metals or secondhand dealers.
- Identification information when required by law for certain transactions (for example, government-issued ID), collected in person and retained as legally required.
- Technical and usage data automatically collected when you visit the Site, such as IP address, browser type, device information, pages viewed, referring/exit pages, dates/times of access, and similar diagnostic data.
- Accessibility-tool data if you use third-party accessibility features on the Site (see Section 6).
- Communications you send us by phone, email, text, social media, or in person.
We do not knowingly require you to provide sensitive personal information through the website contact form beyond what you choose to include in your message. Please do not submit Social Security numbers, full payment card numbers, or other highly sensitive data through the Site.
3. How We Collect Information
- Directly from you when you fill out forms, call, email, text, message us on social media, or visit our store.
- Automatically through cookies, pixels, analytics tools, server logs, and similar technologies when you browse the Site.
- From service providers that help us host the Site, send email, analyze traffic, provide accessibility widgets, display reviews, or operate maps and social plugins.
4. How We Use Information
We may use personal information to:
- Respond to inquiries and provide customer service;
- Schedule visits and provide evaluations, offers, and related business services;
- Complete transactions and comply with recordkeeping, reporting, and dealer obligations under federal, state, and local law;
- Operate, maintain, secure, and improve the Site and our services;
- Detect, prevent, and address fraud, abuse, security incidents, and illegal activity;
- Send informational or transactional communications;
- Send marketing communications where permitted by law (you may opt out at any time);
- Analyze Site usage and business performance;
- Enforce our terms, protect our rights and property, and defend legal claims; and
- Fulfill any other purpose disclosed at the time of collection or with your consent.
5. Cookies, Analytics, and Tracking Technologies
The Site may use cookies, local storage, web beacons, pixels, and similar technologies to remember preferences, measure performance, improve functionality, and understand how visitors use the Site. You can usually control cookies through your browser settings. Blocking cookies may limit certain Site features.
We may use third-party analytics or advertising-related tools. Those providers may set their own cookies or collect usage data subject to their own privacy policies. We do not control those third-party technologies.
6. Third-Party Services Embedded on the Site
The Site may include or load third-party services, including without limitation:
- UserWay accessibility widget (UserWay Privacy Policy);
- Review / TrustIndex widgets;
- Google Maps or map embeds;
- Social media links or plugins (for example, Facebook);
- Font and content delivery networks; and
- Hosting, email, and security providers.
These third parties may collect information about your browser or device according to their own policies. Your use of those features is subject to the third parties’ terms and privacy practices. We are not responsible for the privacy practices of third-party websites or services we do not own or control.
7. How We Share Information
We do not sell your personal information for money. We may disclose information:
- To service providers and contractors who perform services for us (hosting, IT, email delivery, analytics, accessibility, security, payment processing, professional advisors) under appropriate confidentiality obligations;
- To law enforcement, regulators, courts, or other authorities when required or permitted by law, legal process, or government request, or when we believe disclosure is necessary to protect rights, safety, or property;
- In connection with a business transfer such as a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets;
- To enforce our agreements or investigate suspected violations; and
- With your consent or at your direction.
Certain precious-metals, jewelry, or secondhand purchase transactions may require reporting or record retention under Georgia or local law. Where required, we may disclose transaction-related information to governmental agencies.
8. Legal Bases / Nature of Processing
Depending on applicable law, we process information as needed to provide requested services, comply with legal obligations, pursue legitimate business interests (such as Site security, customer service, and marketing where permitted), and/or based on your consent where required.
9. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including to provide services, resolve disputes, enforce agreements, maintain security, and comply with legal, tax, accounting, and dealer-recordkeeping requirements. Retention periods vary by record type and legal obligation. When information is no longer needed, we take reasonable steps to delete, destroy, or de-identify it, subject to backups and archival systems.
10. Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you provide information at your own risk.
11. Your Choices and Rights
Depending on where you live and applicable law, you may have rights to:
- Request access to personal information we hold about you;
- Request correction of inaccurate information;
- Request deletion of certain information, subject to legal exceptions (including required transaction records);
- Opt out of certain marketing emails (unsubscribe links or contact us);
- Limit or disable cookies through your browser; and
- Appeal a denied privacy request where required by law.
To exercise a privacy request, contact us at info@goldmaxga.com or 678-387-2970, or write to the address above. We may need to verify your identity before fulfilling a request. We will not discriminate against you for exercising rights available under applicable privacy law.
Do Not Track: Some browsers offer a “Do Not Track” signal. There is no consistent industry standard for responding to such signals; we do not currently respond to Do Not Track signals.
12. Children’s Privacy
The Site and our services are intended for adults and are not directed to children under 13 (or under 16 where a higher age applies). We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact us and we will take appropriate steps to delete it, except where retention is legally required.
13. SMS / Phone Communications
If you provide a phone number, we may use it to respond to your inquiry or for transactional communications related to your request. Marketing texts or calls, if any, will be sent only where permitted by law and with any required consent. Message and data rates may apply. You may opt out of marketing texts by following instructions in the message or contacting us.
14. International Visitors
We are based in the United States. If you access the Site from outside the United States, you understand that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.
15. Third-Party Links
The Site may contain links to third-party websites, including social media and map services. We are not responsible for the content, security, or privacy practices of those sites. Review their policies before providing personal information.
16. Disclaimer; Limitation of Liability
THE SITE AND ALL INFORMATION ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, TO THE FULLEST EXTENT PERMITTED BY LAW. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM LIABILITY FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR LOSS OF DATA, PROFITS, OR BUSINESS, ARISING OUT OF OR RELATED TO YOUR USE OF THE SITE OR THIS POLICY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS; IN SUCH CASES, OUR LIABILITY WILL BE LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW.
17. Indemnification
To the extent permitted by law, you agree to indemnify and hold harmless Gold Buyers of Duluth / GoldMax and our owners, officers, employees, and agents from and against claims, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of your misuse of the Site, your submission of false or unlawful information, or your violation of this Policy or applicable law.
18. Governing Law
This Privacy Policy is governed by the laws of the State of Georgia, without regard to conflict-of-law principles, except where mandatory consumer or privacy laws of your jurisdiction apply. Any disputes shall be resolved in the state or federal courts located in Georgia, unless applicable law requires otherwise.
19. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last Updated” date at the top will reflect changes. Continued use of the Site after an update constitutes acceptance of the revised Policy, except where additional consent is required by law. We encourage you to review this page periodically.
20. Contact Us
For privacy questions, requests, or complaints, contact:
Gold Buyers of Duluth / GoldMax
3300 Peachtree Industrial Blvd, Suite E
Duluth, GA 30096
Phone: 678-387-2970
Email: info@goldmaxga.com